Over the past few weeks, I’ve had a lot of people—friends, clients, and even strangers—ask me the same question: “Why did you move to Dubai after living in Canada for over 34 years?” Some are curious, some are surprised, and a few are even a bit sceptical.

Expanding your business into a new country or region is a big step. It promises new customers and growth. But it also comes with challenges. Many businesses try to go it alone, thinking they can just copy what worked at home. This often leads to problems.